Tuesday, April 14, 2020
Writing a Sample Essay of the Classical Period of Public Administration
Writing a Sample Essay of the Classical Period of Public AdministrationStudents in the public administration program at a university have an exciting opportunity to write a sample essay of the classical period of public administration. The purpose of the process is to give students a chance to illustrate their writing skills and perhaps convince a professor to take them on as an official.In order to be considered for admission to an administration school, one must be able to demonstrate an impressive command of writing. Being a student in the program can give students a glimpse into the type of written communication that the administrator does. In this way, students can learn how to compose a convincing essay.Since the selection process includes examining a student's passion for public service, they may be required to demonstrate certain writing skills in writing samples. The oral examination will focus on reading comprehension, which is of prime importance for a successful career in public relations. For this reason, students must be able to understand the argument of an argument.The topics for essays will be based on the topics in the literature class of the classical period of public administration. One must also show an interest in the course material and analyze the topic from multiple angles. This shows a command of the topic, as well as the ability to research the issue.Students should show a great understanding of basic facts, as well as how these can be translated into meaningful speech. Instead of just parroting the correct details, students should be able to display ideas that inspire others to action. These are all important skills for the writing sample essay of the classical period of public administration.Since the class will examine the political and social context, students must give attention to the basics of proper grammar and style. Many examples of good writing samples are provided in the course text and students must not be afraid to show these to the class. This will help the student get an idea on how to craft a persuasive essay for the administration program.Writing samples should also demonstrate an excellent oral presentation of their ideas. Students will need to use some 'talking' instead of simply repeating what is being written. This is an important skill that many administration schools require in order to join the program.Because of the requirements of writing a sample essay of the classical period of public administration, the students must be determined to be successful in their goal to enter an administration school. It is the duty of the student to write an essay that meets the standards of the program and gives the professor or dean some insight into why the student should be chosen.
Monday, April 13, 2020
Secular Society free essay sample
The same may be said of the Ajivikas sect of Buddhism and the Samkhya system of Hinduism in India. Ancient Indian atheists included Uddalaka and Makkali Gosali during the sixth century B. C. ; and ancient Chinese atheists included Yang Chu, Hsu-tzu, and Wang Chong respectively during the fourth and third centuries, B. C. It should be stressed, however, that there has been no cumulative advance in secular philosophy among any of these non-western societies that has lasted more than a century or two. Brief periods of enlightenment have occurred, but these have degenerated into uninterrupted periods of traditional orthodoxy.
Wednesday, March 11, 2020
The Persuasive Marketing Tactics used by Apple Inc
The Persuasive Marketing Tactics used by Apple Inc Free Online Research Papers Apple Computer The Subtle Art of being Cool Apart from those who have been living under a rock for the last three years, most television audience members are aware of the recent Apple campaign aimed at comparing design features of their Mac Computers to that of their competitor, PC. This campaign is highly persuasive in identifying with audience memberââ¬â¢s needs through the use of symbols. The advertising campaign entitled ââ¬Å"Get a Macâ⬠was launched in 2006 by Apple. They currently air throughout the world in Canada, Japan, New Zealand, Australia and the U.K. The campaign is composed 56 television commercial ads and 9 web ads. Every commercial follows an extremely simple template of a horizontally linear camera angle with a plain white backdrop. On the right side famous celebrity male-actor Justin Long introducing himself as Mac, dressed in casual attire: usually blue jeans and a t-shirt. His character is shown to be youthfully laid back, charming and trendy or in other words ââ¬Å"coolâ⬠by cultural standard. This is somewhat ironic considering most of his roles in the past he portrays the awkward teenager in desperate need of respect. On the other side you have comedian John Hodgeman dressed in a gray/brown business suit. He is portrayed as an uptight, clumsy, ignorant, data-crunching business person who is by no means cool in any definition of the word. He typically is the first to provide information to Mac as an attempt to prove he is worthy and capable of more, functionally. When he is competed against there is a moment within almost every ad where PC ââ¬Å"breaks downâ⬠emotionally, frustrated that he cannot rival the applicational uses of Mac. Longââ¬â¢s character is portrayed to be understanding and sympathetic towards PCââ¬â¢s inadequacies but is quick to point out new designs of Mac/himself that allow him to do more- thus furthering the competitive gap between himself and the goofy PC. This emphasis is especially apparent in the following examples of Mac Commercials released by Apple. In the ad entitled ââ¬Å"Out of the Boxâ⬠it begins with the two men sitting inside separate boxes representing the packaging in which the computers come in. In this situation the two discuss their plans. The charismatic mac begins thoughtfully expressing what he could potentially do make a movie, create a website or even use his built in digital camera. With so many options to choose from he claims he still hasnââ¬â¢t decided. PC expresses in a frustrating tone that he first needs to install all his drivers, delete trial software and read several manuals. Mac then responds ââ¬Å"Well it sounds like you have a lot of stuff to do before you do any stuff so Iââ¬â¢m going to get started because Iââ¬â¢m kinda excited, let me know when your readyâ⬠. Then he enthusiastically jumps out of the box and runs out of frame as the moping PC explains it will be a while since he has parts in other boxes. This trend is repeated later in an ad where PC and Mac are receivin g therapy from a counselor. PC emotionally rants of how he constantly feels inadequate because he cannot do as many things as Mac can do out of the box. The counselor then instructs the two to say something nice about the other system/person. PC states ââ¬Å"Well I guess you are better at creative stuff. even though it is juvenile and a complete waste of time.â⬠Another example is when the two discuss how they share a lot of the same programs (like microsoft office) but still maintain what makes their systems unique. Mac optimistically points out PCââ¬â¢s abilities with spreadsheets. PC bashfully responds ââ¬Å"Aw shucksâ⬠while Mac then goes on to claim how he is better at ââ¬Å"life stuffâ⬠. When PC angrily asks him to define ââ¬Å"betterâ⬠Mac points out how simple and easy it is use the apple applications whereas it is difficult to create anything on a PC. As the campaign gains in popularity apple began taking less focus of the functionality of applications and placed attention on basic comparisons. In the ad entitled ââ¬Å"Virusâ⬠PC has become extremely ill with the new ââ¬Å"virusâ⬠going around as a result of malware planted on his computer through browsing. He goes onto explaining that last year there was a reported 114,000 known viruses on the internet in which his opponent replies ââ¬Å"for PCââ¬â¢s not Macââ¬â¢sâ⬠and hands him a tissue. This theme was carried over to an episode called ââ¬Å"Spywareâ⬠in which PC is disguised in order to avoid spyware attacks and offers his mustache-sunglasses to Mac so he will be safe as well. Mac explains he runs Mac OS 10 and therefore does not have to worry about getting viruses, malware or spyware. A more recent advertisement that was done had a slightly different approach. In ââ¬Å" Self Pityâ⬠Mac appears dressed in a business suit as well and explains that Macââ¬â¢s can also do work stuff too. This does not sit well with PC as he falls into a self pitying tantrum. He stammers on about how he knew this day would come. It is important to take under consideration the four goals of a persuader. Only then can we truly understand why Apple has become a large success through the uses and gratifications theory. I will also discuss how the use of symbols has played an important role in order to identify with audience members and gratify certain needs. First of all, Apple attempts to identify with a specific group. Since computers are a tool used by a wide variety of people, demographics have little to offer in targeting and segmenting an audience. However using the demographic of age is a starting point in which is expanded through use of psychographics or segmenting audiences on the basis of values, lifestyles, attitudes, self image (lecture). Apple is directing their message to creative young adults who most likely favor creating movies, music and editing pictures over filling data in spreadsheets. Apple is saying this computer is trendy, youthful and cool. Take into account that the Mac is introduced as youthful but this does not mean it is limited to the youth. The target psychographic has potential to consist of anyone with progressive values. Anyone who seeks personal identity via technology can be gratified using Mac. Apple is hoping that when you watch the ads you make the assumption: Those who are creative and progressive use Macââ¬â¢s. I am creative and progressive, therefore I need to go buy a Mac! Or at the very least: Justin Long supports Macââ¬â¢s. I like Justin Long, therefore I support Macââ¬â¢s. If you as an audience member reach this conclusion, then Apple has been successful in identifying with you. This is known as the semantic triangle within Semiotics or the study of symbols. Apple is using symbols in order to provide meaning to viewers that their needs will be met by buy their computer. This potentially creates cognitive dissonance among present PC users, which may lead to them switching operating systems as it is no longer practical to have an IBM according to Justin Long. At the very least makes viewers reflect on their current stance. In another ad released within the campaign, PC is dressed in a kingââ¬â¢s robe and crown. He claims arrogantly that due to Macââ¬â¢s inability to run many Windows based programs, his customers will always be loyal to him. Mac then responds that any Windows customer can bring their PC drive into the Apple store to have their files reformatted to macintosh. In a later ad, Mac informs the public and PC of an advancement that allows Windows systems to be run on Mac computers. The second goal is how persuaders use repetition to cut through the static of other advertisements. In a world where special effects and complex computer generated graphics are common, it is ironic that Apple (a computer company) uses an extremely simple approach. Everything from visual images to the language being used is simplified- which in essence is a symbol of the very product they are selling. It is easy to use and safe from viruses- giving you the ability create without worrying about the computer itself. This theme is repeated throughout every ad from the campaign. Every episode is under the same setting (plain white background, light and cheerful music playing) so when it airs, the viewer knows right away that this is a Mac commercial. Repetition of language is also used through Synechdoches labels or a slogans that sum up a large amount of complexity. Even the title ââ¬Å"Get a Macâ⬠is simple yet to the point. The dynamic of every episode is unchanging. Mac and PC both introduce themselves to the camera. At this point they exchange passive aggressive interaction to prove which system is better. Mac is always portrayed as being optimistic and logical while PC tends to be more emotional about his inadequacy in comparison. PC usually claims something first in order to prove to Mac that he is better or ââ¬Å"evenâ⬠. In addition, Mac always uses the word ââ¬Å"stuffâ⬠as a synechdotal replacement for more technical terminology. This usually defeats PCââ¬â¢s ranting descriptions of his own functionality. This repetition of simplicity is considered innovative however I believe their is a great amount of detail that can be overlooked. Iââ¬â¢ll elaborate on this later. Thirdly, persuaders look to achieve electronic eloquence. The way in which Mac and PC interact is on an interpersonal level even though they are rivals. Their communication relies on the personal rivalry between two individuals rather than the actual competing computer companies. This is symbolic in itself and viewers are persuaded to make judgements based on who speaks with more ethos, pathos and logos. (credibility, emotion and logic) to weigh their decision. In this case, itââ¬â¢s fairly obvious they are attempting to make Mac seem to be stronger in all three categories. He is credible because he is a celebrity (audience assumption). He shows sympathy towards PC even though they are depicted as enemies. Lastly he is logical because the information he gives is supported by reason. Letââ¬â¢s refer back to the synechdote ââ¬Å"stuffâ⬠. Mac is developed for anyone to use and I believe this correlation is noteworthy in regards to the knowledge gap and logos. This situation in which simplicity defeats complexity both equalizes and even empowers Mac users regardless of educational level. In this scenario symbols override any further explanation. People want issues put in ways they understand and that is conducive to this technologically fast-paced culture we live in. However variances in beliefs cause interpretations to differ. Meaning can be lost within the translation of individual experiences and therefore their is huge potential for the gap to increase and even the ââ¬Å"dumbing downâ⬠of society to occur. The main strategy of Apple is based on the premise of audience attitudes. Attitudes are defined as ââ¬Å"a more or less enduring organization of beliefs around an object or situation, predisposing one to respond in some preferential mannerâ⬠(lecture notes). These beliefs in which attitudes stem from are categorized as descriptive and evaluative. The descriptive belief of the advertisement is are the computers themselves. What causes a viewer to evaluate them as being good or bad are based on generalizations- by showing a good looking celebrity symbolizing their product and a clumsy business nerd playing as the rival computer company. The use of symbols being priority over detailed information as well as portraying PC as the opposite of ââ¬Å"coolâ⬠is what Apple uses to persuade audience members also known as framing. Certain ethical issues are raised due to this advertisement. To best analyze the ethics of the ââ¬Å"Get a Macâ⬠campaign one must consider Habermas three types of speech acts. Constantive- is the truthfulness of the message. Regulative is defined as the appropiateness of sed message. The avowal is whether or not the message expresses sincerity. According to the lecture notes ââ¬Å"Persuasive messages involve us in a kind of discourse that may involve these three kinds of speech acts, which can be literally said or written or can be implied by the visual images presented. The message presents information of these sorts, and we, the targets of the persuasive attempt, may talk back in some fashion to challenge themâ⬠(Lecture notes). This means that if peruasive message are imposing on our freedom or in other words, coercively persuading us we as a public, we can challenge it. In the case of Appleââ¬â¢s campaign the line is blurred through the use of layered symbols. The question that is raised is whether Apple is making an ethical argument or do the meanings mislead the viewer coercively? To begin we will decipher the three acts in the ad entitled ââ¬Å"Out of the Boxâ⬠. The constantive of the ad is that Mac is ââ¬Å"ready right out of the boxâ⬠implying that no setup is required whereas PC first needs to install all his drivers, delete trial software and read several manuals. This is an honest contrast between the two systems but is it appropriate? Regulative acts used to influence audience members appear to be ethical since nothing of any negative consequence is directed at members. Mac then goes on to respond ââ¬Å"Well Iââ¬â¢m going to get started because Iââ¬â¢m kinda excited, let me know when your readyâ⬠and leaves frame. This appears to be sincere which satisfies the last type- avowal. There are no personal attacks on either audience member or the opposing company therefore this particular ad is ethical according to the guidelines set forth. It all comes down to the product being sold, which is the fourth and final goal of persuaders. The commodity in this case is the Mac computer. Apple effectively created a persuasive advertisement that is considered innovative by use of symbols in order to appeal to audience memberââ¬â¢s needs. They were able weaken support for PC computers as well as boost their own appeal through promoting their simple easy to use applications without violating any ethical standards or first amendment guidelines. The power of symbols continues to be expanded on today. 1. 15 short Ads Mac vs. PC Posted by newmexicoproductions; category: people and blogs tags; Mac PC verses vs. youtube.com/watch?v=lgzbhEc6VVo 2. Borchers, Timothy A. Persuasion in the Media Age (2nd Edition) Boston; McGraw-Hill, 2005 3. Apples mean-spirited ad campaign. By Seth Stevenson Slate Magazine Retrieved via WEB 07.13.2009 1. The ââ¬Å"Get a Macâ⬠ads you wonââ¬â¢t find on your television. Retrieved via WEB 07.13.2009 6. Apple Official Site Research Papers on The Persuasive Marketing Tactics used by Apple IncWhere Wild and West MeetHip-Hop is ArtAnalysis of Ebay Expanding into AsiaAnalysis Of A Cosmetics AdvertisementMarketing of Lifeboy Soap A Unilever ProductRelationship between Media Coverage and Social andEffects of Television Violence on ChildrenGenetic EngineeringHonest Iagos Truth through DeceptionOpen Architechture a white paper
Monday, February 24, 2020
An analisys of Management Accounting Essay Example | Topics and Well Written Essays - 3250 words
An analisys of Management Accounting - Essay Example This research aims to evaluate and present the models and concepts affecting the pricing decisions taken by organizations, critically reflecting upon their usefulness. The price variable is the one of the significant ingredients in marketing mix of the organization. Price itself can effectively communicate with the consumers regarding the product or service. So, ââ¬Å"when the pricing decision is made, the organization must consider several factors. These factorsâ⬠such factor includes, Regulation of government, Perceptions in the market, supply, desired pricing position of the organization, demand and finally Competitors and Competition pricing policies. The final price of any product or service is influenced by various factors; these can be summarized into two that are internal and external factors. Internal Factors ââ¬â Internal factors are those which are controllable by the organization and also, if required, it can be altered. Although, the company may have control ov er these internal factors creating a quick alteration is not always practical or realistic. For example, pricing of the product may depend closely on the efficiency of a manufacturing capability (e.g., how much can be manufactured in a certain time). External Factors - There are a numeral of influencing factors which are not restricted to the organization but will influence pricing decisions. The marketer needs to identify these factors to carry out various researches to observe what is happening in every marketplace that the organization serves, since result of these factors can change by marketplace. The Pricing Decision: As mentioned above, the pricing decision of the organization is impacted by various dissimilar factors. So, pricing decision at initial stage can be very time- consuming though these are exemptions. Normally pricing decision of the organization is complicated, hence it must involve the various cautions consideration of all these factors listed above to make a good decision. ââ¬Å"The pricing strategy can be viewed as a function of competitive product quality and stage of the product life cycleâ⬠(Rashid et al. 1988, p. 194). Various models which influenced the pricing decision of the organizations are discussed below. Cost and Demand Oriented Pricing Models: In this model, organization uses demand or cost as a foundation for setting the price of the service or product. Traditionally, this type of orientation or model is applied to the theory of micro economics by forming demand curve on the basis of summation or outline of the personââ¬â¢s utility funct ions for consumers in the market. Thus, first thing is that to assess and identity the consumers perception regarding the product or services. Perception of the
Friday, February 7, 2020
An analysis of the security implication of immigration in the Essay
An analysis of the security implication of immigration in the Sultanate of Oman from 2009 till 2014 and its implication for future immigration policy - Essay Example Conversely, the immigrants have negatively affected Oman in a certain way, as unemployment has risen significantly in various sectors within the country. This is a result of lack of higher studies and presence of immigrant labours and others in the country. Furthermore, to tackle with the problems of high level of immigration in Oman, the government of the nation has emerged with the concept of ââ¬ËOmanizationââ¬â¢ Policy in the year 19881. The policy was aimed at significantly reducing the number of immigrants in the country by replacing them with the nationals and to provide them with the opportunity to sustain and develop within the country. Furthermore, because of increased number of immigrants and a constant rise in the expatriate population in Oman, the government of the country has taken considerable steps to reduce inflow of foreign expatriates in the country and encourage the people at large. Furthermore, with an aim to reduce the range of problems faced by the nationals, government of Oman has taken action-oriented steps towards reformation of the existing laws, apart from engaging in bilateral trade agreements with the nations sending immigrants in Oman. Additionally, Oman government has also taken considerable strides towards protection of the migrants, dwelling from Oman2. With the information gathered from nationalists regarding the rising concerns about the illegal immigration in Oman, the government of the country has employed the use of restrictive policies towards the unlawful immigrations. The government of Oman introduced a temporary ban on the immigrants coming from the labour sending nations such as India and Bangladesh to deal with the issue. Furthermore, the government of Oman postponed the issuance of visa to the immigrants from the year 2012, when the country stopped issuing visa to Bangladeshi immigrants. Apart from these aspects the government of Oman and other Gulf nations, have invested high amount
Wednesday, January 29, 2020
An audiences responce to Hedda gabler Essay Example for Free
An audiences responce to Hedda gabler Essay Hedda Gabler is a dramatic, exciting, confusing and at times unpleasant character, who is frustrated by a lack a freedom where she cannot be the wild and unstable free spirit that she wishes and this shines through throughout the play. From this frustration comes immense boredom which is in her case very deadly. She embodies some of the typical Aristotelian qualities of a tragic protagonist but Ibsen has put a strange twist on it. For example she is a woman of fortune. It has been made clear in the book that she was born into this high class lifestyle and has this fortune by no endeavour of her own. Therefore, by being placed at the top of the hierarchy, she has further to fall and there is more at risk than the average person. However, she is not really someone that people can identify or can have sympathy for, as neither generous nor courageous. Also, as is common her fatal flaw is her snobbery or pride. However, Aristotles notion of hamarita states that it is a matter of action not the character themselves. I dont believe this applies her and agree with the 20th century interpretation. This is not brought about by the unfortunate circumstances more than the character themselves. This applies very much to Hedda as her conflicted individual moral psychology which brings about the opposite of what the character intends. The Norwegian playwright, Henrik Ibsen was very specific about the time when he set Hedda Gabler. The late 19th century was a time where woman were secluded and deluded into an oppressive and subjugate lifestyle. Ibsen puts Hedda in this male dominated were she challenges the conventional middle class bourgeois housewife by acting in a dictating and manly way witch were to shock the 19th century audience at this truly outrageous and outspoken character. The audience can therefore not identify with Hedda because in more ways than one she brings about her own demise. The local newspapers and media were disgraced; such as the daily telegraph which said What a horrible story! What a hideous play! The play is simply a bad escape of moral sewage-gas Describing Heddas feelings as the foulest passions in humanity. This shows that the most tragic thing to me is that there are people her in this world. The play is started off with the stage layout, witch Ibsen perceptibly and carefully layout, giving a very bourgeois atmosphere each object has a lot of meaning to show the tragic nature of the play and Hedda. For example there are a lot of dark and dull colours hinting to things; such as saying autumn colours. Ibsen is using pathetic fallacy to show Heddas state of mind. Autumn is a time were everything around us is dying, dead leaves on the floor and animals hibernating. A time were there seems to be a deafening silence in the air following the summer which is usually buzzing with life. This could mean that maybe Hedda has passed the summer time in her life. A time when she was herself bloom perhaps and a time when she was also buzzing with colourful life. It is mentioned that Hedda used to go to parties and be a socialite. Then we see her state of mind at the present which is autumn. This already sets the scene of this play as pessimistic and cold. This is unusual for Ibsens targeted audience as they were used to cheerful and uplifting entertainment. Something to bewitch them into thinking their lifestyle was perfect as it was, which Hedda Gabler does not do in the slightest. Another thing that might have stunned the audience is Heddas awkwardness towards Miss Tesman and Mrs Elvsted. At a time were woman only socialized with woman it is interesting to see how she treats her fellow females in such a horrible manner. This is shown towards the beginning of Act1 were she calls Miss Tesmans hat to be servants hat. As Miss Tesman is Mr Tesmans mother figure she should also traditionally be Heddas too, so by disrespecting like that would cause the audience to empathise with Miss Tesman and detest Hedda and her behaviour. Hedda also has a very unusual characteristics she presented by Ibsen in a very masculine way. By doing this she is emasculating George Tesman. To begin with he does this himself with Mrs Tesman, the keyword for the first is claustrophobic for Hedda; witch, with me, causes some sympathy for Hedda. With a combination of the childish nicknames (like Georgie and aunty juju) and the dreaded flowers make it as much cringe worthy to the audience as it was to Hedda, which is shown when they leave when The most prominent way that this is done is through the pistols, General Gablers pistols.
Tuesday, January 21, 2020
Apologies :: Writing Education Themewriting Essays
Apologies I can't apologize enough for this ugly piece of themewriting. Yes, I admit it, I wrote a standard themewriting paper. I started with a cute little introduction with my thesis sentence at the end of my introductory paragraph. Once I established my thesis statement I backed it up with the three magical points that were neatly wrapped up in three short paragraphs. I ended with a brilliant conclusion that only did what a standard themewriting paper does, I restated my introduction and what I had said in the three paragraphs prior to the conclusion. The whole paper makes me want to throw-up. I could have handed in just my conclusion because it said what the rest of the paper did with less of a waste of paper. I should have known when I read the conclusion that the paper was dung but of course I didn't have the knowledge of expository 220 yet. I learned quite a bit in the twelve weeks that the course offered. I learned how to use the web, how to write solid exposition, and how to rip apart a paper that I thought was "solid" just twelve weeks ago. As I started to look over my paper the first thing that really popped out at me was my need to over-simplify everything. Instead of writing for a college professor my work looked more like a elementary school level expository assignment. I should have followed it up with a "What I did this summer" paper. I was embarrassed that I had wrote at such a level. My grammar was clearly not up to a university standard. I'm not saying that to write simple is wrong but I did so in such a way where, as I look at it now, I could have said a lot more to enhance the paper and really say it in a different manner. As I talk about the simplicity of my former work I'd also really like to state that I had a very over-simplified point. My metaphor for my university education has been over cliched enough already. I didn't offer anything new and really had no real meaning to my paper. Looking back at the assignment I realize now that I didn't put enough thought into what I was writing about, which really s howed in my writing. I should have explored other metaphors before jumping into the first thing that popped into my head.
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